Paul and LaDonna launched his website to get a patient base for the new clinic and LaDonna observed that if you "Googled" Paul Usborne, the page from the Family website was the fourth site to be listed.  So, they wanted the page to reflect their new website to increase the potential for more hits.  According to LaDonna, the more a site is accessed, i.e. "hit", the higher the listing when someone searches.  Makes sense, but something I would never have thought of in my aging mind!!